Virtual Product Launch of cauliflower JOHNY F1 by HM.CLAUSE India

With a strong presence in both long cycle (winter) & short cycle (rainy) segments, it is one of the top players in India, backed by the latest breeding technologies. “ We have a strong & robust product development process, to identify the exact adaptation for this highly climate-sensitive crop, and trials are performed across India before recommending a suitable sowing calendar to growers of each region,” said Ms. Madhurima Roy, Regional Product Manager for Brassicas.
They have recently added one more latest product to their short cycle (rainy) portfolio by the variety name ‘JOHNY F1’. The product is in the Sub-tropical segment of cauliflower suitable for August to October sowing period and brings the best combination of earliness, yield & curd quality to the market.
Even these unprecedented times did not dampen their spirit to launch a hybrid on which they have spent 3 years in careful selection and trialing. This variety received a happening and participative Virtual launch last month, where the team managed to successfully engage Hundreds of channel partners & farmers from 8 states (Punjab, Haryana, Himachal Pradesh, Delhi, Uttar Pradesh, Rajasthan, Gujarat & West Bengal) with 3 consecutive virtual launch events.
Apart from product launch there was technical knowledge sharing, live product feedback, Q&A sessions with top management where the customers and farmers got good exposure to the crop and company’s vision in return for their time invested.
The new product has already hit the shelves and created good demand soon after its launch.
Background in Cauliflower:
HM.CLAUSE India is a business unit of the Limagrain Group, which deals exclusively in vegetable seeds and is a global leading player in Cauliflowers. The company has an elite history of more than 200 years of professionally managed quality seed business globally and presence in 55 countries.
“In India, it has over two & half decades of experience and expertise in Cauliflower distribution, and one of the oldest Multinational company breeding in Hybrid cauliflowers for the Indian markets. We are very proud of the variety MADHURI F1, which has a solid performance till date since its launch in the year 2001, and continues to satisfy the needs of our North Indian grower communities” said Mr. Jeff Boscher, General Manager for the India business, headquartered at Hyderabad, the seed capital of India.
About Author:
Ms. Madhurima Roy, Regional Product Manager for Brassicas, at HM. CLAUSE India, has got 7 years’ experience in the Agri Input industry, earlier, she worked with Coromandel International Ltd & Seedworks International as Product Manager and holds an MBA degree in Agribusiness from FMS BHU.

rajesh.chenchela@hmclause.com