Amul introduces Haldi doodh, Tulsi doodh, Ginger doodh

July 8, 2020 Frozen

Will launch Ashwagandha doodh, Honey doodh soon

In these testing times of Covid, consumers are seeking healthy and ayurvedic products that not only give them nutritional value but taste good too.
In order to provide a ready to drink option to the consumers across the country, Amul has recently launched an affordable and easily accessible immunity booster beverage – Amul Haldi Doodh. Haldi doodh or golden milk also called Turmeric latte is known for its antibacterial and anti-inflammatory properties.
As the demand for such products is soaring, Amul is launching two more immunity booster beverages for the first time anywhere in the world: Ginger Doodh (Ginger latte) and Tulsi Doodh (Tulsi latte). These drinks contain real ginger and Tulsi blended with milk.
Tulsi or Holy Basil is considered sacred, and rightly so, owing to its diverse healing properties. It has anti-microbial and anti-allergic property, so it is extremely useful for treating bacterial and fungal infections as well immunological disorders like allergies and asthama.
Similarly, Ginger is used so widely in ayurveda that it is an entire medicine chest in itself. There is an ayurvedic sutra (verse) that says that everyone should eat fresh ginger just before lunch and dinner to enhance digestion. Traditional ayurvedic texts recommend ginger for therapeutic use for joint discomfort; for motion or airsickness; and for clearing the microcirculatory channels to facilitate better absorption of nutrients and better elimination of wastes.
Once these superfoods i.e Ginger and Tulsi are combined with the goodness of Amul milk, their overall health value increases manifold. So, first of its kind ready to drink beverages loaded with ayurvedic properties is now available in the market. These drinks can be consumed regularly by any age group at any hour of the day. They come at a price of just Rs 25 for 125mL easy-open-end can. The packs have shelf life of 6 months at room temperature.
Amul is also ready with a range of more such natural and healthy drinks like Ashwagandha doodh, Honey doodh etc. that will be soon be launched in the market.

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Gubba Group

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