Amul to launch int’l ice cream varieties
Wanna enjoy a scoop of Jamaican Toto, a delicious Caribbean dessert or treat your taste buds with a classic American scoop of butter pecan, Irani kulfi or Italian fudge or a Columbian delight to Spanish tango?
The Gujarat Co-operative Milk Marketing Federation (GCMMF), the country’s largest ice cream player, has launched Amul Ice Lounge, it’s first ice cream parlour that offers international super-premium flavours for domestic consumers. It plans to roll out 100 such parlours across the country.
“The first Amul Ice Lounge parlour was recently launched in Pune and we are getting overwhelming response from consumers,” said Jayen Mehta, in-charge managing director of GCMMF, the apex body of milk unions which markets brand Amul.
“We are planning to launch 100 such international parlours this year,” said Mehta, confirming that the federation will be launching two such high-end parlours serving super-premium ice cream flavours in Ahmedabad,” said Mehta.