Amul’s ‘Be more milk’ campaign reaches New York’s Times Square | Watch

Be it tourists or city residents, Times Square is one of the best attractions in New York. Recently, India’s leading industry in dairy sector, Amul, was featured on one of the mega billboards at Times Square New York.
The are is always bustling with people and is known to be the world’s busiest pedestrian street with mega billboards. Amul’s latest campaign ‘Be More Milk’ was shown on the billboard visible at the Nasdaq MarketSite. The 15-seconds ad campaign will be run 20 times an hour or 480 times a day.
‘#Amul’s #BeMoreMilk reaches Times Square, New York to celebrate the values of today’s youth – pure, authentic, honest, natural, comfortable, refreshing and blends in with everyone,” posted Amul cooperative’s social media account on X.
Source: Livemint