BVeg and AAK India collaborate to propel the plant-based meat ecosystem
AAK, India’s leading manufacturer of specialty oils and fats, have signed a Memorandum of Understanding to extend strategic collaboration with BVeg Foods, India’s largest plant-based food processing company. The objective is to join hands and co-develop plant-based meat solutions in order to meet the country’s growing demand for sustainable and delicious meat alternatives.
Plant-based meats are gaining traction in India, given the increase in awareness of such products and their benefits, substantial growth in the urban population, multichannel promotion by influencers & celebrities and most importantly hotels, restaurants/QSRs and e-commerce portals adapting plant-based products in their menus. There is also increasing interest in veganism and flexitarianism, largely driven by health-focused, eco-conscious millennials. With more and more companies joining the bandwagon, the visibility and acceptability of plant-based meats has taken a sharp upturn.
Both BVeg Foods and AAK India believe that innovation is the answer to solving current and future challenges within the dynamic food industry. Thus, as part of their commitment towards future food innovation, both companies have decided to collaborate and create products from a variety of different plant-based options that meet the taste and texture needs of Indian and international markets. The two companies will work together to innovate and develop plant-based meats and share scientific research available within the companies. They will also support each other in building strong communication network to increase the outreach of plant-based meat sector and identify suitable business opportunities.
The joint engagement and knowledge sharing will allow for better understanding of market trends and updates, which will in turn support development of the plant-based food segment in the country. The two companies will also continue to engage with scientists, policymakers, entrepreneurs & investors to accelerate business of plant-based meats in India.
Dheeraj Talreja, president, South Asia, AAK, said: “India is at a nascent market for plant-based foods. People should be able to enjoy healthy, sustainable plant-based foods without sacrificing taste and texture. We’re delighted to have this opportunity and hope to work with BVeg Foods to create great-tasting products made with love for people, plants and the planet.”