Cipla launches #InhalersHainSahi song by Amit Trivedi to distil myths & educate patients on the right treatment for Asthma
Cipla has launched the #InhalersHainSahi song under its marque campaign #BerokZindagi. With this song, the campaign continues to echo the core message that ‘Asthma ke liye Inhalers Hain Sahi’ (inhalers are right for asthma) by building awareness and educating everyone about asthma and its right treatment. Sung by Amit Trivedi and Nikita Gandhi, the song is penned by lyricist Amitabh Bhattacharya and composed by Amit Trivedi. The song hopes to inspire millions across India to start a conversation on asthma and inhalers. Thereby, normalising the use of inhalers in public and not letting asthma come in between your dreams.
The song is available on platforms such as Gaana, Jio Saavan, and Wynk app. Vikas Gupta, India Business- Rx Head, Cipla Ltd, said, “At Cipla, all our efforts are anchored towards helping patients and empowering them to make the right choice. With the release of the #InhalersHainSahi song, we are taking one more step towards spreading awareness about the usage of inhalers as a treatment option for Asthma. We believe music has the power to deliver the message with an impact and helps build an emotional connection with the audience. The entire campaign is driven towards encouraging patients to accept inhalers as a treatment option and overcome the social stigma and various myths surrounding them.”
Trivedi said, “I am glad to collaborate with Cipla and contribute to their ongoing efforts towards creating awareness around asthma and inhalers. This association was an eye-opener, the stigma related to asthma and the use of inhalers is deeply rooted in our society. I hope this song will strike a chord with people and help create the right amount of awareness and help-built confidence amongst asthmatics.”