Coke is launching a new drink “co-created” with AI

Coca-Cola launched an “AI-powered” beverage this week, joining a growing list of companies in the food industry relying on the technology for R&D—and to generate hype. Coca-Cola Y3000, as the drink has been dubbed, was “co-created” with AI, according to a Sept. 12 press release, and is intended to evoke the flavors of the year 3000, whatever those might be (the future, reportedly, is candy sweet).
The “limited-edition” drink, whose Frutiger Aero-esque label actually harkens back to the 2000s, was produced with AI text-to-image model Stable Diffusion. It’s also part of Coca-Cola’s line of “Creations,” a line of beverages—seven in total so far—that the company launched in February 2022 to draw in Gen-Z consumers.
The drinks juggernaut is far from the only company to incorporate AI into its recipe-making. Other food giants, including brewers and confectioners, have also been letting AI lend a hand in the food lab, roll out advertising campaigns, and provide a novel selling point to consumers.
Source: Qz