Delfrez does the #chickendance with Kerala Blasters
Suguna Foods announced its official partnership with Kerala Blasters FC earlier this year. The collaboration with KBFC, a popular Indian professional football team from Kochi, for the current season of the Indian Super League 2021-22 is aimed at building awareness for the brand and engaging with the target audience. The digital campaign captures the ISL fever with the key football players from KBFC team shaking a leg or two the #chickendance style.
Krishna Prasad VP, Process Food Division, Suguna Foods said, “The #chickendance fever is catching the eyes among our customers and we are excited to have rolled out this campaign. Whether you remain at home or watch the game live, the ISL fervor is apparent, and what better way to get everyone excited than to bring some delectable ready-to-cook and ready-to-eat meat snacks to the party! The campaign encourages football fans to experience our ready-to-eat and cook range while doing our signature chicken dance moves. We are looking forward to seeing our customers enjoy our Delfrez products while rooting for their favorite teams.”