FSSAI’s new regulations to allow Hemp to be used as a food source
The successful commercialisation of any industry depends on the government rules and regulations and the people who are part of it. From a nascent industry to a revolutionising one, the Hemp industry in India is not far behind on the world map, keeping in mind the growing awareness and acceptance of hemp products lately. FSSAI issued a notification on 15th November 2021, stating, “The hemp seed, hemp seed oil and hemp seed flour shall be sold as food or used as an ingredient in a food for sale subject to conforming standards.” With the entry of Hemp seeds in FSSAI, more and more companies will enter the hemp space, adding to the ever-growing global hemp industry. In the coming years, many food products containing hemp seeds and hemp seed oil will enter the space and increase the availability across the food industry, giving consumers various choices of healthy foods. Believing the industry forecasts, the Hemp industry worldwide is moving towards a groundbreaking graph of potential in the next five years.
Vijaya, also commonly known as Bhanga and cannabis, a drug of herbal origin, is being extensively used by Ayurvedic physicians to treat various diseases and lifestyle disorders, as it shows great results if administered correctly. As a branch of medicine, Ayurveda recognises the use of cannabis leaves in the manufacturing of Ayurvedic medicines. The supply of Hemp leaves is controlled by the government, with only a handful of companies having an Ayush licence to manufacture hemp that’s supplied to retailers. Ananta Hemp Works’is a hemp-based startup from Delhi NCR, which has the Ayush license to manufacture hemp-based medicines and nutritional products. To promote overall well-being and holistic health through the medium of natural Hemp-based products, Ananta has introduced four product lines: Hemp Nutrition, Hemp Personal Care, and Hemp Wellness with a small segment dedicated to pets known as CannaEase PetWell. Ananta’s Hemp-based medicines are sold under their brand CannaEase. These medicines are naturally made to bring you the goodness of Hemp in its pure and natural form.
On November 18th this year, Ananta Hemp Works completed its one year and spoke about promising plans for the future. They have established Ananta Vijaya Wellness Clinics in Delhi NCR with leading ayurvedic doctors to make products available and accessible to people at the ground level, ensuring that education on the products is also being done first hand.“Ananta’s Vijaya Wellness Clinics, here in Delhi NCR are picking up at a great pace. The best of the industry are partnering with Ananta to open Ananta Vijaya Wellness Clinics to serve more and more patients to manage lifestyle disorders. Their range of medicine covers a wide range of health problems, including Stress, Pain Management, Insomnia, to name a few, having virtually no known side effects if used as prescribed. Ananta’s Vijaya Wellness Clinics are proving to be a go-to for ethical practice and re-establishing the importance of Ayurveda Practice in India. I have personally prescribed Ananta’s CannaEase hemp-based medicines to various patients and am happy to say I am getting a great response on their efficacy.” said Dr. Piyush Juneja, a certified medical cannabis practitioner and founder of Indianvaidyas.com Ananta aims to bring plant-based medicine, nutrition and chemical-free personal care products to everyone following a sustainable and clean brand approach. They are actively advocating the Vijaya plant as a pioneer in our lives while creating awareness and imparting valuable information about the plant in the public domain, one of them being the mention of the “Vijaya” in our Vedas and ancient medicinal practices. Hemp is mentioned as one of the top five herbs in Ayurveda and medicines made with Hemp has no major side effects.
ounders Abhinav Bhaskar & Vikram Bir Singh say, “With extended support from the government, we are expecting the industry to flourish and capture a major chunk of the market in coming times, Not just in sectors limited to medicine, nutritional and personal care but textile, agriculture and others as well. Hemp holds the potential to be the backbone of many businesses. We aim to take Indian Hemp to the world.”