HyFun Foods launches products for the HoreCa channel, focusing on the QSR segment
HyFun, a producer and
exporter of frozen snacks, announced the expansion of its product portfolio
with the launch of products like the frozen pizzas for the QSR segment. These
have four variants – Classic Margherita, Veggie Paradise, Garden Fresh and
Tandoori Paneer. Hyfun Foods’ frozen pizza range has been introduced keeping in
mind the time crunch faced by QSRs and consumer expectation of quick
deliveries. Iy promises a pizza with just seven to nine minutes baking time,
enabling QSRs to meet their customer expectations. The 100% vegetarian range
offers pizzas in four exotic flavours that will fit in every menu. Apart from
this, the company also offers ‘Super Crispy Fries,’ that stays crispy for 5x
longer time as compared to regular French Fries. This is a great option for
QSRs especially when delivering at the customer’s home.
The company also introduced various products in its Indian portfolio i.e. Pav Bhaji Patty, Sabudana Patty and Soya Patty. These curated products with Indian flavours and spices, will be available in over 200 cities across India with HyFun’s distribution network of over 225 distributors.
Commenting of the launch, Kamlesh Karamchandani, Director – Sales & Marketing, HyFun Foods said, “QSR owners have started considering frozen snacks to save on time and effort to make tasty dishes. Especially, with the upcoming festive season and expected surge in demand QSRs are increasingly depending on frozen foods. We are eyeing a growth of 40% from this segment in the coming year looking at the increased demand.” He added that QSRs are realizing the advantages that frozen foods offer like being healthy, as they are processed and frozen within hours of being picked, multipurpose usage, consistency in taste, availability and even decreased overhead costs. “Banking on this opportunity we thought of curating special products that cater to the taste of the Indian customers. This is a favourable time for us to invest in expansion and development of innovative products that appeal to our growing Indian consumer base and the export markets,” Karamchandani added. Within a span of five years, HyFun has established a strong network in the food service and HoReCa segment, supplying to QSRs like Burger King, KFC, Pizza Hut, Carl’s Junior, and Café Coffee Day. It recently entered into the Indian retail market as well.
Gagan Sidana, Head of Sales, Hyfun Foods, added, “We have also seen an increase in demand for products like frozen pizzas that cater tastes of the Indian consumers. Hence, we have launched 4 variants under this category keeping this in mind. Further looking at this trend, we have introduced products like sabudana patty, pav bhaji patty, vada pav patty, etc. Our aim is to be a one stop solution for QSRs who are looking for products to woo the Indian customers. We are positively working towards the same and looking at expanding our footprint across the country.” To cater to the increasing domestic and international demand, the company will be increasing the manufacturing capacity of processing potato to 3,50,000 tonnes resulting in finished frozen products of 2,00,000 tonnes. The company further aims for 25% year-on-year growth to reach annual revenue of INR 1500 crore in the next 5 years, majorly driven by exporting frozen potato snacks to over 20 countries. In sync with the Government’s Make in India initiative, the company has invested INR 250 Crore to set up a state-of-the-art potato processing plant in Mehsana, Gujarat, in 2015.