ITC Foods business expands global footprint to over 50 countries
FMCG-to-tobacco major, ITC exported its Indian food brands to over 50 countries during FY21, at a time when the Covid-19 pandemic was raging across the country.
Led by its Aashirvaad atta, several of the Kolkata-headquartered conglomerate’s brands witnessed growing demand among global markets including the US, Canada, Australia and New Zealand, the UK, Germany, Netherlands, Italy, Sweden, UAE, Saudi Arabia.
Apart from Aashirvaad atta, products such as Aashirvaad Svasti Ghee, Aashirvaad Salt, Sunfeast Biscuits, Sunfeast Yippee! Noodles and Sunfeast Milkshakes, Mad Angles & Tedhe Medhe Snacks, Kitchens of India Ambient Ready to Eat / Ready to Cook, Kitchens of India Frozen Snacks, B Natural Juices, Sunbean Beaten Coffee Paste also witnessed strong demand, the company said in its latest annual report. While Aashirvaad atta has presence in almost all countries of export, ITC is now focusing on growing the international franchise of its Sunfeast range of biscuits.
All ITC’s businesses are mandated to engage with overseas markets to test and demonstrate international competitiveness. ITC’s exports that aim at garnering foreign exchange earnings for the country, aggregated to nearly $7.3 billion in 10 years.