Lupin launches Softovac Liquifibre

LupinLife, the consumer healthcare business of Lupin has announced the launch of Softovac Liquifibre, Ayurvedic liquid laxative.
With this, the company enters the Indian liquid laxative market with this innovative product that is a formulation of Isabgol fibre in liquid form and natural actives such as Sonamukhi, Harad, Mulethi, Saunf, Amaltas and Gulab Dal.
Rajeev Sibal, President – India Region Formulations, Lupin said, “Studies indicate that constipation impacts the daily lives and productivity of millions. Softovac has been the go-to product for this condition for many years now. The new Softovac Liquifibre is an ayurvedic solution that is clinically validated for efficacy and safety. We have leveraged advanced technologies to achieve optimal particle size of the key ingredient, Isabgol, in this liquid formula, enhancing its palatability. Softovac Liquifibre is a gentle and non-habit forming formula, ensuring efficacy along with comfort and well-being for its users.”
Source: Expresspharma