‘Meet your Neighbour’ & “Celebrate Togetherness”, iD Fresh Food campaign

As India celebrates its independence and Indians strive to emerge stronger from the pandemic, there’s good reason to celebrate! iD Fresh Food, India’s largest and most innovative fresh food brand, is back with its knockout ‘Meet Your Neighbour’ campaign.
Over the next few weekends, starting 5th August, iD Fresh Food is all set to help you play the perfect host to your neighbours. They would be sending across offerings from their much-loved menu of Idly and Dosa batter, Wheat Parota, Instant Filter Coffee Liquid and Creamy Thick Curd. And be rest assured the items will be delivered absolutely free of cost at your doorstep!
The offer is available to consumers in Bengaluru, Mumbai and Hyderabad. During the runtime of the campaign, iD Fresh has estimated to make 3000+ no cost deliveries which would equal to that many get-togethers. The aim is to celebrate the spirit of united India with our shared love for food.
bour’ & “Celebrate Togetherness”, iD Fresh Food campaign
‘Meet your Neighbour’ & “Celebrate Togetherness”, iD Fresh Food campaign
‘Meet your Neighbour’ & “Celebrate Togetherness”, iD Fresh Food campaign
As India celebrates its independence and Indians strive to emerge stronger from the pandemic, there’s good reason to celebrate! iD Fresh Food, India’s largest and most innovative fresh food brand, is back with its knockout ‘Meet Your Neighbour’ campaign.
Over the next few weekends, starting 5th August, iD Fresh Food is all set to help you play the perfect host to your neighbours. They would be sending across offerings from their much-loved menu of Idly and Dosa batter, Wheat Parota, Instant Filter Coffee Liquid and Creamy Thick Curd. And be rest assured the items will be delivered absolutely free of cost at your doorstep!
The offer is available to consumers in Bengaluru, Mumbai and Hyderabad. During the runtime of the campaign, iD Fresh has estimated to make 3000+ no cost deliveries which would equal to that many get-togethers. The aim is to celebrate the spirit of united India with our shared love for food.
‘Meet Your Neighbour’ campaign was first launched in 2018, based on the disheartening findings of a pilot study conducted by iD Fresh Food. The survey found that 63% Bengalureans counted on their neighbours to help them in an emergency. Yet, 37% of the respondents confessed to have never met their neighbours!
Speaking about the innovative campaign, PC Musthafa, CEO and Co-founder of iD Fresh Food, said, “India is home to diverse religions, cultures, languages and people. There are many things that can divide us. However, the one thing that brings all Indians together is the joy of sitting down for a home-made meal. At iD Fresh Food, we aspire to be a catalyst in this journey of bringing Indians together as a happy community that bonds over healthy, home-cooked meals. With ‘Meet Your Neighbour’ campaign, our endeavour is to strengthen the bond among neighbours and hopefully, inspire meaningful relationships that bring joy and hope in people’s lives.”
In 2018, when iD Fresh Food kickstarted its ‘Meet Your Neighbour’ campaign, the response was overwhelming. This year Mr. PC Musthafa has even sent out a personalized letter to apartment societies in the three cities, calling out the joy of knowing your neighbour over a hearty meal, which is tasty and healthy.
Rahul Gandhi, Chief Marketing Officer, iD Fresh Food, said, “The maiden ‘Meet Your Neighbour’ campaign was a truly heartening experience! The overwhelming response to the campaign and the growing sense of community that it encouraged made all of us at iD Fresh Food want to go back to the original idea. Especially after the challenging times that we have all endured since the onset of the pandemic. The shared experience has, in many ways, reinforced the importance of fostering a sense of community and belonging in our everyday lives – despite our busy schedules and increasingly secluded existence.”
Since iD Fresh Food’s inception in 2005, the Bengaluru-based company has produced and delivered a wide range of ready-to-cook, fresh Indian foods, without the use of any chemicals, preservatives, artificial colours, or flavours. Today, the brand exemplifies the merits of bringing together the best of innovation and tradition in food as well as food packaging.
Currently, iD Fresh Food caters to over 45 cites, across 30,000 retail stores in India, UAE and US. The brand’s extensive natural and healthy product range includes Idly and Dosa Batter, Rice Rava Idly, Squeeze and Fry Vada Batter, Homestyle Whole Wheat Paratha, Wheat Chapati, Malabar Parota, Wheat Lachha Paratha, Soft & Creamy Paneer, White bread, Wheat Bread, Creamy Thick Curd, Pure Cow Ghee, and Instant Filter Coffee Liquids.
Earlier this year, iD Fresh Food bagged one of the largest funding deals in the food start-up space with its Series D round of INR 507 crore. The funding round was led by NewQuest Capital Partners, a global private equity firm focused on the Asia-Pacific region, along with the existing investor, Premji Invest.
Source: Adgully

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