Mother Dairy to launch cow ghee cookies from Gandhiji’s Ashram
Mother Dairy is set to soon launch a heritage cookie that was invented by Mahatma Gandhi, Jamnalal Bajaj and Acharya Vinoba Bhave in 1931 to give a boost to the dairy industry at the Gandhi ashram at Wardha in Maharashtra.
Union minister Nitin Gadkari, who has entrusted the National Dairy Development Board (NDDB) for development of dairy in the suicide prone region of Vidarbha, is keen on commercial launch of the cookie, called Goras Pak, said officials.
Made of cow ghee, honey and wheat flour in a wood fired oven, Goras Pak has been available only at the ashram-run store so far.
According to the Jamnalal Bajaj Foundation, Gosanwardhan Goras Bhandar was started in Wardha in 1931 by Mahatma Gandhi, Acharya Vinoba Bhave and Jamnalal Bajaj, as serving cows was close to their heart.
“Goras Pak cookies was an initiative of the Wardha Ashram in 1931. These delicious cookies are made using pure cow ghee, honey and wheat flour and baked in a wood fired oven. It has a lot of sentimental value. It can get good market traction if re-invented,” said NDDB chairman Dilip Rath.
Traditionally the cookies are handmade. However, Mother Dairy, which is expanding its bakery and confectionery portfolio, will make them in a mechanised way.
“Goras Pak is a heritage delicacy confectionery. We have done research to match the traditional taste of the product even after making it in a mechanised way,” said Sangram Chaudhary, managing director, Mother Dairy Fruit and Vegetable.
Given that the product is made from healthy ingredients, the company is hopeful that it will appeal to today’s health conscious consumers.
Mother Dairy has already launched orange burfi, using oranges grown in Vidarbha, and mawa made from milk. It will next launch shrikhand to give a boost to the dairy sector in the region.
Source : economictimes.indiatimes