Reliance Consumer Plans To Take Campa Cola To International Markets
Reliance Consumer Products Ltd (RCPL) has announced its plans to launch the beverage brand Campa Cola in international markets. The company revealed that its initial focus will be on introducing the brand in regions across Asia and Africa.
The company represents the segment of packaged consumer goods under Reliance Industries Ltd, operating as a fully owned subsidiary of Reliance Retail Ventures (RRVL).
Addressing the shareholders at its 46th Annual General Meeting, director of RRVL, Isha Ambani said consumers have warmly welcomed Campa Cola since its introduction in various regions of India earlier this year.
“We are scaling it up further in India, and have started work to take it global, starting with Asia and Africa,” said Isha Ambani, director of RRVL. In 2022, RIL acquired Campa Cola, once a popular substitute for established cola brands, from the New Delhi-based Pure Drinks Ltd.
RCPL has been expanding its range of consumer products in various categories including beverages, essential daily items, cookies, and personal care. This expansion has been achieved through the introduction of both in-house and partner brands, as well as the acquisition of existing companies.
“We launched our FMCG (fast-moving consumer goods) business with the vision to provide world-class products at affordable prices… to make heritage brands contemporary for Indian consumers, keeping the age-old brand promise intact. We have acquired and partnered with several such brands like Campa Cola, Sosyo and Lotus,” Ambani said.
Mukesh Ambani, chairman of Reliance Industries, said, “ “Reliance Retail is the only Indian retailer in the global Top 100, and one of the fastest growing retailers in the world. Over the past few years, it has attracted investments from large and reputable global investment firms and sovereign wealth funds owing to its rock-solid fundamentals and compelling value proposition. I am delighted to welcome yet another world-renowned sovereign wealth fund, Qatar Investment Authority, as a valued investor in Reliance Retail, with an investment of $ 1 billion for an 1% equity stake. This investment values Reliance Retail at a pre-money equity value of ₹8,28,000 crore. Just for context, during our fund-raise in September 2020, the valuation of our retail business stood at ₹4,28,000 crore. In less than three years, the valuation of Retail has almost doubled, notwithstanding the intervening covid-19 pandemic. Based on this valuation, Reliance Retail, had it been listed, would have ranked among the Top 4 companies in India and Top 10 retailers globally.”
During the past week, the Qatar Investment Authority allocated $1 billion to RRVL in exchange for a 1% equity stake, effectively almost doubling the company’s valuation in less than three years.