TECHNICO’S ASSOCIATES WITH MAXIM SEEDS FOR SEED POTATO& TISSUE CULTURE BANANA MARKETING IN MAHARASHTRA

Technico Agri Sciences Limited (TASL), A 100 percent subsidiary of ITC , has been associated with the Maxim Crop Sciences Pvt Ltd , a premier organization based in Pune ,Maharashtra as StrategicMarketing Partner, to establish and develop Technico’s existing and new verities in seed Potato and Banana Tissue culture in Maharashtra and adjoining areas . Technico offers wide ranging choice of varieties a promise to further benefit Maharashtra farmers and the Potato processing industry as well as help in promoting exports in Potato and Banana. These varieties go grow through a process of R&D and evaluation to identify varieties suitable for growing in Maharashtra and adjoining areas. They will help to address the demand of Table potato, processors and exporters for new varieties and are expected to further improve yields and enhance farmer incomes by better realization. Speaking on the agreement, Mr. S, Soundaradjane, Chief Executive of Technico Agri Sciences Limited said, “Technico, a subsidiary of ITC, has been engaging extensively with farmers and processors across different geographies to help improve farm yield in potatoes significantly. The improvement in yields along with better prices for such varieties has contributed to the doubling of farmer incomes in many states like Gujarat, Uttar Pradesh, Madhya Pradesh and W. Bengal and has also facilitated exports and processing. Technico has recently entered into Banana Tissue culture Business, facilitating Banana farmersfor improving yields by offering Quality Plantlets in Gujarat and UP , have already experienced excellent performance and . This landmark arrangement between Technico &Maxim is yet another substantive step in maximizing returns for farmers, particularly for the potato and Banana crop.” Mr. N K Jha, Head- Sales & Marketing Technico, Chandigarh was also present at the occasion. Said, “I am delighted that this partnership will improve channel effectiveness and farmer incomes and bring more choice to consumers” MrTamilselvan, Business Head Banana Tissue Culture, emphasized that establishing local hardening Centres in Raver and Akluj helped in supporting farmers locally and faster delivery.
Maxim Seeds, Pune is a organization driven by agricultural industry experiences professionals and involved in developing various brands, extending services to farming community in different business to improve farming productivity in state of Maharashtra. Maxim Seeds will be the provider of Technico’s seed Potato and Banana TC for state of Maharashtra and committed in coordination with Technico to enable Potato and Banana farmers upgrade their knowhow and productivity and additional value chain. Maxim Seeds are hopeful that our tie-up with Technico in association with their state expert will help farming communities effectively to earn more.” . Farmer witnessed the benefit of Technico Banana Planletquality . Banana Grower Mr. Naren Choudhary from Vade dist Jalgaon says that he found the quality of Technico Banana TC is better , he got good yield and better price as his banana was picked up to export to Irak by exporting company ,